Panama has been producing world champions for nearly a century. What it has not yet built is the legal infrastructure to capture the value those champions generate.
Panamá Al Brown was the first Latin American world champion. Ismael Laguna, Roberto Durán, and Eusebio Pedroza followed. For a country our size, that concentration of champions has no equal in the region. But the pattern repeats itself: the athlete is Panamanian and the fight is broadcast from somewhere else, the promoter operates from another jurisdiction, the sponsor signs in another market, and the broadcast rights are negotiated under a law that isn’t ours. The talent is exported. The business stays abroad.
The conditions to reverse that pattern already exist, and they aren’t athletic — they’re logistical and legal. Panama runs on the dollar, without the currency friction that complicates any international sponsorship contract. It sits at UTC-5 and doesn’t observe daylight saving, so a Panamanian prime-time event is simultaneously prime time for the North American market and for much of Latin America. Tocumen connects the continent by direct flight, which matters when production crews, commissioners, and press have to move inside forty-eight-hour windows. And the corporate and banking infrastructure built for international operations is already here. These are precisely the reasons multinationals place their regional headquarters in Panama.
What’s missing isn’t a venue. It’s the contractual scaffolding that turns an event into an asset. Who owns the signal and how it’s divided by territory. How free-to-air, cable, and streaming windows are separated without cannibalizing each other. What happens to visiting athletes’ image rights during the days they’re in the country. How income earned in Panama by a non-resident athlete is taxed, and which double taxation treaty applies depending on nationality. Under what immigration framework a sixty-person production crew enters for a week. And how all of it is documented for the sanctioning body, which has its own rulebook and does not bend it.
From my seat on the World Boxing Council, I’ve seen how the decision of where to stage a fight actually gets made. It isn’t decided by the capacity of the venue. It’s decided by whether the organizers can guarantee, in a contract that holds, the conditions of the bout: the purse in escrow, the medical protocols, anti-doping control, the chain of custody for officiating decisions, and a dispute resolution clause both sides accept in advance. A host city that can’t document that doesn’t lose the fight in negotiation. It loses it earlier, when it isn’t considered at all.
That work is done in advance, and it’s done once. The contractual architecture of an international event is reusable: structure it properly the first time and the ones that follow are built on top of it. It’s the same thing that happened with the ship registry — Panama doesn’t dominate global merchant shipping by geographic accident, but because it built the legal infrastructure the job required, decades ago, and then maintained it. Sport allows for the same logic.
That’s what the firm’s International Sports Business Department exists for. If you’re evaluating bringing an international event to Panama, structuring broadcast rights, or negotiating a sponsorship agreement that crosses borders, the starting point isn’t the venue. It’s the contract.